Name : Johannes Cornelis (Hans) van Nieuwkerk
Nationality : Dutch, partially living in Hungary, partially in Croatia
Language skills: Dutch, English, German, French, Hungarian, Spanish
(in following order of competence)
Experience : Management: Coaching people by enthusiasm; disciplined
innovator with a clear, structured, vision and ability
to generate synergy in multinational environments.
Development: Creating concepts, visions and strategies
on future opportunities by bridging content, market
positioning and technology.
Pioneering: Getting things to work from scratch without
knowing in advance which problems will be on the way.
Culture: Designing frameworks to understand and adapt
to intercultural differences.
Personality : Creative, strategist, practical, leader, solution and
content driven, converting complexity into simplicity,
independent, enthusiastic, inspiring, communicator,
motivator, fundamental, visionary, pioneer.
Websites : www.equiptor.com
Professional experience record:
1987-date : Self-employed
Cities : The Hague, Rotterdam, Budapest, Sibenik
Company : Ma`at Information Projects Ltd.
Position : 1987-date. Owner/Consultant
Description : Interim management, International business development;
Cultural communication consulting; Concept and strategy
development; Development of media formats; Licensing of
concept copyrights; Consulting on strategic media and
business positioning; Realization of new media projects;
Projects : 2011-date. Business Development activities for: Rodcam
(www.rodcam.com), product development (Germany and Hungary);
Modul Energy Ltd., Pyrolysis technology for recycling
used car tyres (Bulgaria); Organization of a two-day
International mini pharma conference in Budapest on
applications of Alkaline Phosphatase for Zoltanlabs
(www.zoltanlabs.com) and Alloksys life sciences
(www.alloksys.eu) (USA/The Netherlands); Infrax Inc.
(www.infraxinc.com), Smart Grid (USA); Solarfarmcleaning
(www.solarfarmcleaning.com), product development (Hungary);
Q-Power Srl. (www.q-power.eu), industrial energy recovery
2009-2010, Navayo Technologies Inc. and Secfone AG;
Internet security encryption hardware and secure VoIP
manufacturer. Location: Worldwide (business units in:
Hungary, Slovenia, Macedonia, USA, Japan and Germany).
Tasks: Interim Management, International Business
Development, Marketing and Strategy Consulting.
Description: General (interim) management of 8 locations
in 6 countries. International Business Development
activities resulted in the creation of a new R&D unit
in Macedonia, cooperation for the MENA region with GFB
in Bahrain (www.gfb.bh) and a Joint Venture company
regarding Smart Grid activities with Infrax Systems
(www.infraxinc.com) in the USA. Marketing activities
included strategic repositioning of the Navayo and
Secfone portfolios and participation in the CeBIT, GITEX
2008-2008, Leatex Srl; second-hand clothes grading
company. Location: Romania. Tasks: Business Development
and Innovation Strategy Consulting Description: Market
research and expansion strategy for the Romanian market.
Innovation strategy for waste recycling. Leatex employed
80 people at its 4.500m2 production facilities in
Füzesabony, Hungary. It processed over 400.000 kg.
of second-hand clothes per month (www.leatex.eu).
1989-date, Equiptor; International Business Development
consulting related short-term assignments/contributions
to innovation and business projects. Contributions range
from being a management sparring partner and strategy
developer to matchmaking and investment consulting.
Involvement consists of problem solving advice and future
business positioning. Most assignments are innovation and
technology related (www.equiptor.com).
1989-date, Culturon; consulting on the practical use of
Cultural Communication Models. The Culturon models have
been developed by observation and participation during
extensive traveling and by working in various
international mass-communication environments. The
models represent an information science approach to
culture and have been finalized in 2008(www.culturon.com).
2006-2008, Mobisub; subtitling presentation format
development for mobile devices. The Mobisub format can
be universally applied for traditional subtitling, live
subtitling and ticker-tapes (www.mobisub.com).
2004-2008. TV-Windows “live” Subtitling; concept
development for improving the balance between a
television program being broadcast and its subtitles;
this way improving the stability and readability.
Project status: previously under negotiation with various
broadcasters and organizations representing deaf or hard
of hearing people (www.livesubtitling.tv-windows.com).
2003-2008, DVB-Windows; concept development for
generating Teletext based interactivity and cross-media
facilities in “zapper” type DVB set top boxes.
Project status: presentations held at various DVB-T
operators, at potentially interested technology partners
and at a CTAG (Commercial Television Application Group)
conference in London (www.dvb.tv-windows.com).
2000-2008, TV-Windows ITV and distant learning; concept
development for generating ticker tape, quiz, betting,
voting and auction facilities for ordinary analogue
television sets. Project status: operational third party
implementation at the national Belgium broadcaster VRT;
various conference presentations; exhibited at IBC 2002
and Miptv/Milia 2004 (www.itv.tv-windows.com).
2000-2004, MTM-SBS TV2 Hungary; TV-Windows Cross-Media.
Tasks: concept development, implementation and project
management for generating cross-media relationships
between a television broadcast and an Internet portal
website. Project status: the SBS pilot project has been
successfully implemente at TV2 in Hungary
2000-2000, Gouden Gids Yellow Pages TLD; concept and
strategy development for migration of the printed Dutch
yellow pages Gouden Gids to a future Internet based
format. Project status: not implemented.
1998-1998, Clavisat Player Piano Network; concept
development for the future market positioning of acoustic
pianos. Project status: negotiations have been held in
Japan with the Yamaha musical instrument division. Yamaha
decided not to implement the concept.
1995-1997, Hannoversche Leben Teleberatung; implementation
and project management for selling life insurances via a
(previously developed) television and telephony based
collaboration tool. Project status: successfully
1994-1996, Aquarell Television; concept development,
implementation and project management for “background”
and cross-media television. Aquarell created a local
direct marketing television environment. Project status:
successfully implemented at DKZ in Bremen and Bremerhaven
1994-1994, Platform Television; concept development for
the Dutch railroad company Nederlandse Spoorwegen (NS).
Project status: the concept has been partially
implemented by third parties as a pilot project at the
Eindhoven railroad station.
1993-1995, Wegener Cable Newspapers; consulting on the
future market positioning of the 24 local editions of
the Wegener newspaper television channels reaching over
3 million viewers.
1992-1992, Access Russia; consulting to Access Innovations
Inc. for the Access Russia scientific information
publishing project; participation in project negotiations
in Moscow; participation in the first international
online information conference in Russia.
1990-1994, Centraal Beheer Kijktelefoon; concept
development, implementation and project management at
the largest direct writing insurance company in Europe;
Centraal Beheer in The Netherlands. Kijktelefoon
(Teleadvice) is a collaboration tool which enables a
potential insurance customer to consult an insurance
adviser by phone and television simultaneously. Project
status: successfully implemented.
1989-date, Worldmap of Information Philosophy; the
development of intercultural communication models based
on personal world-wide research and travel experience.
Project status: manuscript for a book on the subject;
manuscript still under further development
1988-1990, Private World-trip; organization of a World
trip by car through Northern Africa (2 months), Eastern
Europe and Russia (4 months), United States/Canada (5
months) and Mexico/Central America (3 months); by plane
Japan (1 month), Thailand/Indonesia (2 months).
1987-1988, Information World Review; publishing, editing
and distribution of the international professional
newspaper Information World Review (Dutch edition) in
co-operation with Learned Information Ltd. in Oxford UK.
1979-1987 : Employee
Locations : Soesterberg, Zeist, Delft
Company : The Netherlands Organization for Applied Scientific
Positions : 1986-1987, Managing Director of the Information
Intermediary Bureau bv. (IBB) in Delft (IBB was a 50%/50%
joint venture between TNO and the Wolters Samsom
publishing group) responsible for organizing the national
participation in international online information
1982-1985, Marketing Manager at the Centre for Information
and Documentation (CID-TNO) in Delft. CID-TNO offered
brokerage services in the field of online information.
At CID-TNO an online information collaboration tool named
Telesearch was developed.
1979-1982, Statistical Analyst/Computer Programmer in the
department of traffic research at the Institute for
Perception TNO (IZF-TNO), Soesterberg.
Institution : University of Utrecht
Date : 1980-1981
Degree : LL.B. (Kandidaats) in International Law
Institution : HEAO-Arnhem
Date : 1976-1979
Degree : B.A. in Marketing (Diploma C.E.)
Membership of professional associations:
Member of the New Media Expert Group (NMEG); previously
Member of the Commercial Television Application Group
(CTAG); previously member of the Institute of Information
Scientists (IIS); previously member of the Association
for Global Strategic Information (AGSI).
1995 : Germany, “Das Goldene Telefon” for the best consumer
information telephone service. Customer: Hannoversche
Leben, TV channel: RTL+.
1992 : The Netherlands, Nominations for the best automation
and for the best information project. Customer:
Centraal Beheer, TV channel: RTL4.
1992 : The Netherlands, Direct marketing award for inventiveness
"De Meetlat". Customer: Centraal Beheer, TV channel:
2006, Amsterdam: CTAG (Commercial Television Application Group)
conference: The potential of Classical Teletext
and TV-Windows in a Mobile TV Environment.
2005, Brussels : CTAG (Commercial Television Application Group)
conference: The commercial potential of TV-Windows.
2004, Budapest : EGTA (European Group of Television Advertising)
Budapest academy: Interactivity starts today, don’t
wait until tomorrow.
2003, London : CTAG (Commercial Television Application Group)
conference: DVB-Windows, an open initiative to use the
Analog Interactive Teletext toolbox in the Digital World.
2002, Vienna : EGTA (European Group of Television Advertising)
conference on cross media: Using Teletext as a media
bridge between Television and …
Publications: (because of licensing reasons, media related concepts are
2009 : Cultural Communication between Arabs, Palestinians and
Israelites; an application of Information Philosophy.
At the www.informationphilosophy.com website.
2008 : Mapping Cultural Communication, an Introduction
to Information Philosophy. At the
2008 : Information Philosophy, three Business Cases:
The Netherlands and Hungary. At the
2008 : Information Philosophy, three Examples of Cultural
Change and Migration: Hungary, Romania and former
Yugoslavia. At the www.informationphilosophy.com website.
1992 : Information conversion an organizational model for the
1990s. In the AGSI (Association for Global Strategic
1987 : Contributions for and editing of the international
professional newspaper Information World Review (Dutch
Hobbies: Traveling, sailing, playing piano, collecting records.