Although there is a high degree of individual freedom in the way information is processed, true
understanding or effective participation can only be accomplished if people are aware of, and respect the expectations
of others. Consequently, these expectations for interaction or non-interaction are strongly coded in every society
or business culture.
Culturon: The Information Philosophy approach
Culturon consulting offers visualization of the cultural communication coding and
implementation of its related expectations in daily business practice. As a result the effectiveness of communication is
improved and miscommunication avoided or better understood.
Its approach is based on a self-developed Information Philosophy mapping system which
analyzes information processing from a cultural and philosophical perspective. This clearly defines the information
processes and the resulting general drives and expectations of people.
The result of the mapping system is a description of all options for individual information
processing and of the actual balance or relationship between the options as they are used in a specific
cultural or business environment.
By identifying both the current balance and the communication potential, goals can be set
and targets accomplished.
The model analyzes rational, emotional and spiritual information processing.
It means that from an information processing perspective, the (inter)relation between rational, emotional and spiritual cultural
dimensions is mapped.
This approach is universal, meaning that it can be equally used for
single-culture description, for cross-cultural comparison and for intercultural communication analysis.
In a single-cultural environment the balance and unbalance between
the cultural dimensions is shown; visualizing potential internal communication deficits. Cross-cultural mapping can be done
by comparing the single-cultural visualizations. Finally the model clearly defines communication compatibility and incompatibility
for intercultural communication processes.
Trans-cultural experience, Methodology
Although the foundation of the work is based on employment with
The Netherlands Organization for Applied Scientific Research (TNO) in information science between 1979 and 1987, the Culturon
A career as pioneer in areas like interactive television and cross-media
communication rather required experience based exploration skills than academic ones.
This extensive practical experience combined with a trans-cultural
working environment, have been the basis for developing the Information Philosophy cultural mapping system.
The methodology used for generating
maps is personal observation and analysis. The advantage of such an approach is that rapidly a dynamic picture of the momentary
situation is obtained. For quality control purposes this information is constantly exchanged with people having a sound scientific background in the subject areas covered.