Introduction

Investing in international activities means investing in another culture. Business is however in practice mostly managed via an exported mentality; it carries the investor's signature.

Local cultural strengths and weaknesses are seldom taken into account this way. As a result miscommunication frequently reduces efficiency and consequently, the success rate.

Equiptor can help avoiding or reducing miscommunication. On the basis of extensive trans-cultural working experience and a self-developed cultural communication mapping system, Equiptor visualizes, explains and converts cultural differences and expectations into business strategies.

Equiptor contributes to international success by analyzing project targets, initiating partnerships, developing market positioning concepts, bridging communication gaps and by managing or monitoring business activities. We are a full-service international business development sparring partner.

Our main focus is to provide consulting and start-up or interim management to technological innovation based companies facing the need for international, multinational or global market expansion. Our services are universal and can be applied anywhere in the world.

On this website more detailed background information can be found. In case you do not find a specific answer to your questions or if you have any further remarks or requests, please do not hesitate to contact us.

Johannes Cornelis van Nieuwkerk

(Founder & Principal Consultant)