Culturon: Cultural Communication Consulting


Philosophy & Origin
Consulting Services
Consultant Profile

Curriculum Vitae


General Data:

Name           : Johannes Cornelis (Hans) van Nieuwkerk

Nationality    : Dutch, partially living in Hungary, partially in Croatia


Language skills: Dutch, English, German, French, Hungarian, Spanish

                 (in following order of competence)


Experience     : Management: Coaching people by enthusiasm; disciplined

                 innovator with a clear, structured, vision and ability

                 to generate synergy in multinational environments.

                 Development: Creating concepts, visions and strategies

                 on future opportunities by bridging content, market

                 positioning and technology.

                 Pioneering: Getting things to work from scratch without

                 knowing in advance which problems will be on the way.

                 Culture: Designing frameworks to understand and adapt

                 to intercultural differences.


Personality    : Creative, strategist, practical, leader, solution and

                 content driven, converting complexity into simplicity,

                 independent, enthusiastic, inspiring, communicator,

                 motivator, fundamental, visionary, pioneer.


Websites       :  




Professional experience record:

1987-date      : Self-employed

Cities         : The Hague, Rotterdam, Budapest, Sibenik

Company        : Ma`at Information Projects Ltd.

Position       : 1987-date. Owner/Consultant

Description    : Interim management, International business development;

                 Cultural communication consulting; Concept and strategy

                 development; Development of media formats; Licensing of

                 concept copyrights; Consulting on strategic media and

                 business positioning; Realization of new media projects;

                 Project management.


Projects       : 2011-date. International Business Development activities

                 for: Rodcam (, product development

                 (Germany and Hungary); Modul Energy Ltd., pyrolysis

                 technology for recycling used car tyres (Bulgaria);

                 Organization of a two-day International mini pharma

                 conference in Budapest on applications of Alkaline

                 Phosphatase for Zoltanlabs ( and

                 Alloksys life sciences ( (USA/The

                 Netherlands); Infrax Inc. (, Smart

                 Grid (USA); Solarfarmcleaning (,

                 product development (Hungary); Q-Power Srl.

                 (, Industrial energy recovery projects


                 2009-2010 Navayo Technologies Inc. and Secfone AG;

                 Internet security encryption hardware and secure VoIP

                 manufacturer. Location: Worldwide (business units in:

                 Hungary, Slovenia, Macedonia, USA, Japan and Germany).

                 Tasks: Interim Management, International Business

                 Development, Marketing and Strategy Consulting.

                 Description: General (interim) management of 8 locations

                 in 6 countries. International Business Development

                 activities resulted in the creation of a new R&D unit

                 in Macedonia, cooperation for the MENA region with GFB

                 in Bahrain ( and a Joint Venture company

                 regarding Smart Grid activities with Infrax Systems

                 ( in the USA. Marketing activities

                 included strategic repositioning of the Navayo and

                 Secfone portfolios and participation in the CeBIT, GITEX

                 and RSA trade shows (,


                 2008-2008 Leatex Srl; second-hand clothes grading

                 company. Location: Romania. Tasks: Business Development

                 and Innovation Strategy Consulting Description: Market

                 research and expansion strategy for the Romanian market.

                 Innovation strategy for waste recycling. Leatex employed

                 80 people at its 4.500m2 production facilities in

                 Füzesabony, Hungary. It processed over 400.000 kg.

                 of second-hand clothes per month (


                 1989-date. Equiptor; International Business Development

                 consulting related short-term assignments/contributions

                 to innovation and business projects. Contributions range

                 from being a management sparring partner and strategy

                 developer to matchmaking and investment consulting.

                 Involvement consists of problem solving advice and future

                 business positioning. Most assignments are innovation and

                 technology related (


                 1989-date. Culturon; consulting on the practical use of

                 Cultural Communication Models. The Culturon models have

                 been developed by observation and participation during

                 extensive traveling and by working in various

                 international mass-communication environments. The

                 models represent an information science approach to

                 culture and have been finalized in 2008(


                 2006-2008. Mobisub; subtitling presentation format

                 development for mobile devices. The Mobisub format can

                 be universally applied for traditional subtitling, live

                 subtitling and ticker-tapes (


                 2004-2008. TV-Windows “live” Subtitling; concept

                 development for improving the balance between a

                 television program being broadcast and its subtitles;

                 this way improving the stability and readability.

                 Project status: previously under negotiation with various

                 broadcasters and organizations representing deaf or hard

                 of hearing people (


                 2003-2008. DVB-Windows; concept development for

                 generating Teletext based interactivity and cross-media

                 facilities in “zapper” type DVB set top boxes.

                 Project status: presentations held at various DVB-T

                 operators, at potentially interested technology partners

                 and at a CTAG (Commercial Television Application Group)

                 conference in London (


                 2000-2008. TV-Windows ITV and distant learning; concept

                 development for generating ticker tape, quiz, betting,

                 voting and auction facilities for ordinary analogue

                 television sets. Project status: operational third party

                 implementation at the national Belgium broadcaster VRT;

                 various conference presentations; exhibited at IBC 2002

                 and Miptv/Milia 2004 (


                 2000-2004 MTM-SBS TV2 Hungary; TV-Windows Cross-Media.

                 Tasks: concept development, implementation and project

                 management for generating cross-media relationships

                 between a television broadcast and an Internet portal

                 website. Project status: the SBS pilot project has been

                 successfully implemente at TV2 in Hungary



                 2000-2000 Gouden Gids Yellow Pages TLD; concept and

                 strategy development for migration of the printed Dutch

                 yellow pages Gouden Gids to a future Internet based

                 format. Project status: not implemented.


                 1998-1998 Clavisat Player Piano Network; concept

                 development for the future market positioning of acoustic

                 pianos. Project status: negotiations have been held in

                 Japan with the Yamaha musical instrument division. Yamaha

                 decided not to implement the concept.


                 1995-1997 Hannoversche Leben Teleberatung; implementation

                 and project management for selling life insurances via a

                 (previously developed) television and telephony based

                 collaboration tool. Project status: successfully



                 1994-1996 Aquarell Television; concept development,

                 implementation and project management for “background”

                 and cross-media television. Aquarell created a local

                 direct marketing television environment. Project status:

                 successfully implemented at DKZ in Bremen and Bremerhaven

                 in Germany. 


                 1994-1994 Platform Television; concept development for

                 the Dutch railroad company Nederlandse Spoorwegen (NS).

                 Project status: the concept has been partially

                 implemented by third parties as a pilot project at the

                 Eindhoven railroad station.


                 1993-1995 Wegener Cable Newspapers; consulting on the

                 future market positioning of the 24 local editions of

                 the Wegener newspaper television channels reaching over

                 3 million viewers.


                 1992-1992 Access Russia; consulting to Access Innovations

                 Inc. for the Access Russia scientific information

                 publishing project; participation in project negotiations

                 in Moscow; participation in the first international

                 online information conference in Russia.


                 1990-1994 Centraal Beheer Kijktelefoon; concept

                 development, implementation and project management at

                 the largest direct writing insurance company in Europe;

                 Centraal Beheer in The Netherlands. Kijktelefoon

                 (Teleadvice) is a collaboration tool which enables a

                 potential insurance customer to consult an insurance

                 adviser by phone and television simultaneously. Project

                 status: successfully implemented.


                 1989-date. Worldmap of Information Philosophy; the

                 development of intercultural communication models based

                 on personal world-wide research and travel experience.

                 Project status: manuscript for a book on the subject;

                 manuscript still under further development



                 1988-1990 Private World-trip; organization of a World

                 trip by car through Northern Africa (2 months), Eastern

                 Europe and Russia (4 months), United States/Canada (5

                 months) and Mexico/Central America (3 months); by plane

                 Japan (1 month), Thailand/Indonesia (2 months).


                 1987-1988 Information World Review; publishing, editing

                 and distribution of the international professional

                 newspaper Information World Review (Dutch edition) in

                 co-operation with Learned Information Ltd. in Oxford UK.


1979-1987      : Employee

Locations      : Soesterberg, Zeist, Delft

Company        : The Netherlands Organization for Applied Scientific

                 Research (TNO)


Positions      : 1986-1987 Managing Director of the Information

                 Intermediary Bureau bv. (IBB) in Delft (IBB was a 50%/50%

                 joint venture between TNO and the Wolters Samsom

                 publishing group) responsible for organizing the national

                 participation in international online information



                 1982-1985 Marketing Manager at the Centre for Information

                 and Documentation (CID-TNO) in Delft. CID-TNO offered

                 brokerage services in the field of online information.

                 At CID-TNO an online information collaboration tool named

                 Telesearch was developed.


                 1979-1982 Statistical Analyst/Computer Programmer in the

                 department of traffic research at the Institute for

                 Perception TNO (IZF-TNO), Soesterberg.



Institution    : University of Utrecht

Date           : 1980-1981

Degree         : LL.B. (Kandidaats) in International Law

Institution    : HEAO-Arnhem

Date           : 1976-1979

Degree         : B.A. in Marketing (Diploma C.E.)


Membership of professional associations:

                 Member of the New Media Expert Group (NMEG); previously

                 Member of the Commercial Television Application Group

                 (CTAG); previously member of the Institute of Information

                 Scientists (IIS); previously member of the Association

                 for Global Strategic Information (AGSI).


1995           : Germany, “Das Goldene Telefon” for the best consumer

                 information telephone service. Customer: Hannoversche

                 Leben, TV channel: RTL+.

1992           : The Netherlands, Nominations for the best automation

                 and for the best information project. Customer:

                 Centraal Beheer, TV channel: RTL4.

1992           : The Netherlands, Direct marketing award for inventiveness

                 "De Meetlat". Customer: Centraal Beheer, TV channel:




2006, Amsterdam: CTAG (Commercial Television Application Group)

                 conference: The potential of Classical Teletext

                 and TV-Windows in a Mobile TV Environment.

2005, Brussels : CTAG (Commercial Television Application Group)

                 conference: The commercial potential of TV-Windows.

2004, Budapest : EGTA (European Group of Television Advertising)

                 Budapest academy: Interactivity starts today, don’t

                 wait until tomorrow.

2003, London   : CTAG (Commercial Television Application Group)

                 conference: DVB-Windows, an open initiative to use the

                 Analog Interactive Teletext toolbox in the Digital World.

2002, Vienna   : EGTA (European Group of Television Advertising)

                 conference on cross media: Using Teletext as a media

                 bridge between Television and …


Publications:    (because of licensing reasons, media related concepts are

                  not published)

2009           : Cultural Communication between Arabs, Palestinians and

                 Israelites; an application of Information Philosophy.

                 At the website.

2008           : Mapping Cultural Communication, an Introduction

                 to Information Philosophy. At the


2008           : Information Philosophy, three Business Cases:

                 The Netherlands and Hungary. At the


2008           : Information Philosophy, three Examples of Cultural

                 Change and Migration: Hungary, Romania and former

                 Yugoslavia. At the website.

1992           : Information conversion an organizational model for the

                 1990s. In the AGSI (Association for Global Strategic

                 Information) journal.

1987           : Contributions for and editing of the international

                 professional newspaper Information World Review (Dutch



Hobbies:         Traveling, sailing, playing piano, collecting records.

Contact: Culturon, J.C. van Nieuwkerk, Phone:+31 6 85942552 or +36 20 9877082
Copyright © 2005-2017 J.C. van Nieuwkerk. All rights reserved.