Culturon offers a wide spectrum of consulting services. Its added value is based on
personal experience and on self-developed tools. The consulting services are project or business oriented rather than
education oriented. Knowledge transfer is an important part of all services however.
At the moment Culturon employs one consultant, Johannes Cornelis van Nieuwkerk, whose profile
and curriculum can be found on this website. Next to him a network of external partners is available on
a project to project basis.
Although the consulting services are universal and can in principle be offered anywhere,
the current focus is foreign investments in the new EU member and candidate member states in former Central and Eastern Europe as well as foreign investments in the new EU candidate
member states in the Balkan area.
Due to fast changing circumstances and a related need for quick adaptation, projects usually
require more than a standard approach
to become successful in this region. The proper use of local cultural strength instead
of imposed foreign cultural elements can substantially enhance the projects' rate of success here.
Culturon, having a solid international background in pioneering and in implementing innovations,
is well equipped to guide projects and assist foreign investors in this region.
Four types or stages of involvement (independently or in combination with each other) are
offered to customers. These four involvement types will be described into more detail.
The first level of consulting offered is analysis. Projects or potential projects can be
analyzed from a business, a financial and a cultural perspective. Strengths, weaknesses or feasibility can this way be determined
and reported to the foreign investors. Next to business
and financial elements, the reporting contains a single-cultural, cross-cultural or intercultural
Concept and Strategy Development
The second level of consulting offered is concept and strategy development. It applies
to new as well as to existing projects. Creative solutions or directions are generated and proposed on the basis of local
cultural and business circumstances. This type of consulting generates a theoretical framework from which practical project
approaches or implementations can be derived.
Implementation and Mediation
The third level of consulting offered is start-up management or short-term project implementation
in co-operation with local project management teams. Culturon supervises the projects and makes sure that project objectives
In case communication conflicts arise or in case communication can be improved, Culturon
offers cultural mediation or bridging between the foreign investor and the local project management team.
The last but probably most important level of consulting offered is project monitoring.
Culturon is in this case the sparring partner to both the local project management team and the foreign investor. Culturon
assists both in finding solutions for any type of business obstacles encountered and bridges possible cultural communication gaps
between them. At the same time Culturon performs a supervising role, representing the investor’s interest and independently
reporting the state of progress of the project.
Culturon works on a daily consulting fee basis. The fee level depends on the volume and
complexity of the consulting required. Fees exclude travel and subsistence expenses, which are separately specified to the